Comprehensive Campaigns

Major Donor Engagement

Boards and Volunteers

Development Capacity Building
and Staff Coaching

Philanthropic Marketing

Organizational Effectiveness


Comprehensive Campaigns

Your vision calls for it: simultaneous fundraising for annual operating, capital, program and endowment.

We’re skilled at designing Comprehensive Campaign strategies, aligning the motivations of all of your constituencies, staff, board and donors. Side by side with you, we:

  • assess staffing and financial resources;
  • develop a focused prospect outreach plan;
  • identify and help you recruit representative volunteer committees;
  • lay out measurable benchmarks;
  • develop a case that resonates with donors;
  • evaluate feasibility and course correct when needed.

Case studies: Lycée Français de ChicagoNew Roads SchoolTree People

new roads results k2 consulting group

Major Donor Engagement

Time and again, we uncover our clients’ hidden opportunities and challenge them to reach higher. Count on us to develop creative strategies to elevate your donors’ sights, whether they are mid-level, major or casually engaged annual donors.

You will be ecstatic when donors surprise you with an elevated investment and increased involvement.

Case studies: Tree PeopleYarrow YMCALycée Français de ChicagoNew Roads School

board volunteers numbers

Boards and Volunteers

Finding the right new board members doesn’t have to be a search for the needle in the haystack!

We’re skilled at helping you identify, attract and successfully recruit senior civic, corporate and community leaders, parents and patrons to board service – a bellwether to successful fundraising.

And while advanced technologies will never take the place of relationship-building they do surface prospects for your board and new donors.  We’ll develop the identification and connection strategies and guide you all the way through to successful recruitment of new trustees.

Time and again, we energize boards, volunteers and teams in achieving focused, actionable results.   And after our work is complete, their commitment endures.

Case studies: BroadStageMoorpark College, New Roads School, American Academy of Periodontology Foundation

process broadstage coaching

Development Capacity Building and Staff Coaching

Using a variety of planning and coaching methodologies we help enhance your development team’s skillsets and confidence.  If you have high performers you want to retain, let us coach them to assume new responsibilities. You will love the increased productivity, internal alignment, measurable goal setting, and enhanced capabilities.  Bottom line:  you achieve measurable improvement in income and retention from happy donors and staff.

kids chins on desk

Philanthropic Marketing

Creative marketing is essential to fundraising, period. Positioning a campaign is an art. Starting with the success of the award-winning $65M YMCA of Metropolitan Chicago’s successful “Be A Neighborhood” comprehensive capital campaign we are known for designing creative marketing and press in all of our fundraising efforts.

“Kathy had many great abilities, but most notable was her creativity. We developed a terrific case for the Y that served us well and positioned us to raise record-breaking funds in future campaigns.” — Tino Mantella, Previous CEO of the YMCA of Metropolitan Chicago

Case studies: Lawson YMCAYarrow YMCANew Roads School

Kathy Kraas Organizational Effectiveness

Organizational Effectiveness

Sometimes the need to pivot strategies becomes apparent once we begin counsel as a result of any number of circumstances: a land acquisition change for new construction, a need to add or restructure internal resources, a new donor opportunity, insufficient donor enthusiasm for a project and more. We are experts at pivoting strategies and designing plans around changes in circumstances that will lead to success in your modified plans.

Case studies: Water FoundationBroadStageMoorpark CollegeNew Roads School

Analytics K2 Consulting Group


We incorporate evidence-based and data-driven approaches to assess philanthropic capacity and to provide a candid perspective on your organization and specific sector.

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What Our Clients Have to Say

“I can’t even begin to tell you how much I enjoy seeing you work ……I feel as if I’m sitting in a Master Class and it’s very exciting to see the pieces coming together.”

College, Administrator and Faculty

“Kathy is extremely insightful and deeply committed. Thanks to Kathy, we more than to doubled our annual fund from the previous year and brought in 80 new parent volunteers. She works side by side with you, guides you, encourages you and ensures that you are successful. Her experience in complex organizations with multiple campuses was invaluable. It is a pleasure to work with Kathy and I would wholeheartedly recommend her.”

Independent School, Development Director

Let’s Get Started.