The Sierra Club’s unique approach to helping pandemic fighting frontline organizations. Give them direct access to the Club’s donors.

It’s rather unprecedented for nonprofits to share their donors with other organizations but the Sierra Club broke all the norms by asking its members to give directly to frontline organizations two weeks into the pandemic.   ______________________________________________________________________________________________________________________________________________________________________________ INSIGHT:Their approach is unique. Rather than making direct contributions to these organizations, they instead gave them access to the [...]