Major Gifts make up as much as 80 percent of a typical nonprofit organization’s charitable income in a year – and come from 20 percent or less of donors.  Yet only one third of study participants use a consistent strategy to identify major gift prospects. This first-ever “Major Gifts Fundraising Benchmark Study” provides data on [...]

At K2 Consulting Group, we recommend our clients use all of the tools outlined in the “2017 Major gifts Fundraising Benchmark Study” to increase their major gifts. (Read the study) As the study reveals, major donors are identified through two methods: Technology-based methods and human intelligence methods. I should add that before we had access to technological tools, [...]