Deeply rooted Chicago-based institution of higher education, founded in 1894, with locations in nine U.S. cities and a European partner institution.
NLU’s unique value proposition had lost its way both internally and in the external marketplace. The major gifts component of the institution’s development program had been dormant for more than 20 years. In a highly competitive higher education market, NLU’s marketing messages did not attract contemporary adult learners.
"NLU's unique value proposition had lost its way both internally and in the external marketplace."