Campaign to construct a new 43,000 square foot YMCA located in North Hartford's most economically distressed community.
There were many reasons to doubt the campaign could succeed. The Hartford Y had developed a bold vision to build a new center for an extremely disadvantaged community that had been long abandoned by the city’s corporate stalwarts. It resolved to launch a campaign despite a lack of formal campaigns for over a decade. A large feasibility study completed by other counsel provided no recommendation as to campaign scope, making goal-setting a challenge. Questions about campaign viability loomed among a dubious board.
"...a bold vision for a disadvantaged community abandoned by corporate stalwarts..."